'Gambling Understood’ - New regional gambling harms campaign

25 August 2023

As part of the Y&H ADPH funded programme a marketing campaign titled ‘Gambling Understood’ has been developed across the region to prevent and reduce gambling harms. The campaign is based on behavioural science and aims to increase awareness and knowledge on the prevalence, harms and gambling industry tactics which influence the uptake and continuation of gambling. Appropriate sources of support will also be available and shared.

The campaign is aimed at men up to 34 years of age due to the higher risk of gambling harm in this population, but we hope is equally of interest to wider audiences including anyone affected by someone’s gambling.

Marketing activity is split into two bursts:

  • Burst 1: 21st August to 25th September – raising awareness on gambling harms and prevalence, including tactics
  • Burst 2: Beginning from 2nd October – signposting to sources of support

Information will be across social media platforms, local communication channels, out-of-home advertising, and through video on demand. An evaluation of the campaign will be supported by the University of Nottingham to understand the level of influence on individual attitudes on the perceptions of risk, gambling products and help-seeking intentions.

To support the campaign there is the ‘Gambling Understood’ website. This includes digital materials such as posters, social media tiles and other templates.

A communications briefing webinar recording for further information on the campaign can be accessed here.

For any questions about the campaign please email: Simone Arratoonian: simone.arratoonian@dhsc.gov.uk

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